Creative Money with Ayana Mack

Join the Cambridge Art Association for Creative Money with Ayana Mack. The four day workshop series will cover networking, marketing plus much more. Each session will include strategies to monetize creative talent and service. Ayana will be sharing tips, critical resources along with her unique expertise for artists and creatives looking to enhance as well as build their creative business. Ayana will also focus on utilizing free resources as a strategy for reducing overhead costs. The virtual workshop is $150 for members and $180 for nonmembers:

Session 1: Laying the Foundation, March 18

• The value of business courses, free opportunities, grants plus resources available to help with starting or growing a business

Session 2: Intentional Networking and Relationship Building, March 25

• What networking was like pre-COVID, how things have shifted and what can be done now to successfully build a network virtually

• Tips on generating new leads along with developing genuine connections with people

Session 3: Testing the Market, April 1

• Analyzing competitors in addition to understanding how to test products or services with an audience

• Covering what risk taking looks like for artists and creatives.

Session 4: Marketing and Social Media, April 8

• Sharing tips from her role as a Social Media Strategist and Manager plus resources

• Spending more time diving into strategy

• Discussing platforms, risk taking as well as analytics

About Ayana Mack

For nearly ten years, Ayana Mack has worked with early-stage and established businesses plus organizations. With a focus on brand development, print marketing, merchandise, product design and more. Some of the clients Ayana has worked with include Congresswoman Ayanna Pressley, The Boston Arts & Music Soul, Inc., Massachusetts Association of Realtors®, Boston Public Schools and more. As an artist, she creates bright and texture-rich work to enrich communities along with uplift individuals. Inspired by personal experiences, Black culture and self-love, she shares essential messages through art while inspiring others to discover their passion. Over the last couple of years, Ayana has displayed as well as sold work in and outside of Boston, MA. One way Ayana brings awareness to the power of community is through public art. Working within communities of color across Boston along with sharing her passion is one of her major goals. Over the last couple of years, she has completed two temporary public art pieces in Mattapan and Roxbury, MA. Lastly, she participates in panel discussions in addition to speaking engagements, highlighting and bringing awareness to the artistic talent in communities of color.